Category Archives: Sport

Athlete, Soldier, Officer, Bodyguard

When you think of Ray Lewis, you don’t think of bodyguards. After all, what protection could anyone possibly offer the 12-time Pro Bowl-er that he couldn’t provide himself? But if you were pressed to choose someone to fill the role … Continue reading

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My First Major PR Achievement

My career shift from journalism to marketing hasn’t been so much of a transition as it has a broadening of my skills and interests. I still write original editorial content; it’s just not the only thing I do anymore.  One … Continue reading

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Interview with Ray Lewis

I interviewed Ray Lewis exclusively for Twinlab at the 2011 Arnold Sports Festival in Columbus, OH. This interview originally appeared on twinlabfuel.com on 5/16/2011. TL: What’s the one track you can always count on to get you amped in the … Continue reading

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Amazing Races

By Dean Stattmann Most people are content with regular workouts and the occasional run or bike ride. Maybe even a marathon or triathlon for some. But for others, that simply isn’t enough. It has to be an adventure. There needs … Continue reading

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Performance Beach Featured on EventMarketer.com

Last week Event Marketer magazine interviewed me for a story on Performance Beach – Twinlab’s competitive, fitness-oriented activity – that debuted in Sponsor Village at the AVP Hermosa Beach Open. The story went live on the front page of EventMarketer.com … Continue reading

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Twinlab Performance Beach Fitness Challenge at AVP Hermosa Beach Open

By Dean Stattmann Over the weekend of July 17, Twinlab celebrated the Hermosa Beach Open, one of the largest events of the AVP Pro Beach Volleyball Tour, with the opening of Performance Beach, an interactive fitness-oriented activity space for attendees … Continue reading

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train like lance armstrong

By Dean Stattmann You might want to train for a 100-mile ride. Or perhaps explore a few local trails. Maybe you’re looking to just save money on your commute, burn a few extra calories, or strengthen your heart. Whatever the … Continue reading

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