Category Archives: Special

Athlete, Soldier, Officer, Bodyguard

When you think of Ray Lewis, you don’t think of bodyguards. After all, what protection could anyone possibly offer the 12-time Pro Bowl-er that he couldn’t provide himself? But if you were pressed to choose someone to fill the role … Continue reading

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New Tumblr page

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My First Major PR Achievement

My career shift from journalism to marketing hasn’t been so much of a transition as it has a broadening of my skills and interests. I still write original editorial content; it’s just not the only thing I do anymore.  One … Continue reading

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Interview with Ray Lewis

I interviewed Ray Lewis exclusively for Twinlab at the 2011 Arnold Sports Festival in Columbus, OH. This interview originally appeared on twinlabfuel.com on 5/16/2011. TL: What’s the one track you can always count on to get you amped in the … Continue reading

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Twinlab Featured in Event Marketer’s Event Industry Superbook 2011

Twinlab is featured in Event Marketer’s Event industry Superbook 2011 for our “Performance Beach” activation at AVP volleyball events last summer. Check it out.

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Performance Beach Featured on EventMarketer.com

Last week Event Marketer magazine interviewed me for a story on Performance Beach – Twinlab’s competitive, fitness-oriented activity – that debuted in Sponsor Village at the AVP Hermosa Beach Open. The story went live on the front page of EventMarketer.com … Continue reading

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Twinlab Performance Beach Fitness Challenge at AVP Hermosa Beach Open

By Dean Stattmann Over the weekend of July 17, Twinlab celebrated the Hermosa Beach Open, one of the largest events of the AVP Pro Beach Volleyball Tour, with the opening of Performance Beach, an interactive fitness-oriented activity space for attendees … Continue reading

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modelling spot in may issue of SHAPE

I’m not claiming to be a model. Probably because I’m not one. Regardless, if you pick up the current issue of SHAPE magazine (May 2010; cover: Ellen DeGeneres) you can check out another (see video below) of my rare appearances. It’s … Continue reading

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Working Out with Chuck Liddell, DeMarcus Ware and Jerricho Cotchery

By Dean Stattmann On Wednesday, April 14 I headed up to the Reebok Sports Club/NY in Manhattan to attend a Reebok media event for the brand’s latest shoe – the ZigTech. UFC light heavyweight hall-of-famer Chuck Liddell was in attendance, … Continue reading

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Where the Wild Things Came From

WILD THINGS DAYS KICKED OFF IN NEW YORK TODAY WITH THE UNVEILING OF ORIGINAL DRAWINGS AND MANUSCRIPTS BY THE AUTHOR OF WHERE THE WILD THINGS ARE. By Dean Stattmann When Maurice Sendak sat down in 1955 to put the final touches … Continue reading

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