Category Archives: Marketing

Newsletter Design

This is a newsletter I concepted and designed for Twinlab while I worked in their marketing department. They never ended up going with a newsletter, but either way I’m still proud of this one, especially since I’m not a designer … Continue reading

Posted in Fitness, IDEAS, Marketing | Tagged , | Leave a comment

My First Major PR Achievement

My career shift from journalism to marketing hasn’t been so much of a transition as it has a broadening of my skills and interests. I still write original editorial content; it’s just not the only thing I do anymore.  One … Continue reading

Posted in Fitness, Marketing, Special, Sport, Twinlab | Tagged , , , , , , , | Leave a comment

Twinlab Featured in Event Marketer’s Event Industry Superbook 2011

Twinlab is featured in Event Marketer’s Event industry Superbook 2011 for our “Performance Beach” activation at AVP volleyball events last summer. Check it out.

Posted in Fitness, Marketing, Special, Twinlab | Leave a comment

idea #3 – would you sell your birthday?

Gripping headline right? But seriously, would you? Here’s where I’m going with this… Yesterday was my birthday. And as happens every year to most active Facebook users, those 24 hours brought in an ungodly amount of traffic to my Facebook … Continue reading

Posted in IDEAS, Marketing, Tech | Tagged , , , , , | Leave a comment

idea #2 – social tv app

The way I imagine this one, it would be just like checking in to a venue on Foursquare or Facebook, except you “check in” to whatever program (movie, tv show, etc.) you are currently watching. Recommendations. Remote DVR set. TV … Continue reading

Posted in IDEAS, Marketing, Tech | Tagged , , | Leave a comment

this is the end, my friend

Right now I’m ecstatic about the recent approval of my US work visa. Unfortunately, there’s a clause somewhere in there that prevents me from freelancing on the side. As a result, this month’s Dec/Jan double issue of Men’s Fitness will … Continue reading

Posted in Clips, Fitness, Marketing, Twinlab, Writing | Tagged , , , , | Leave a comment

I Have A Dream (App for Shoppers)

By Dean Stattmann Lately I’ve been coming up with a lot of ideas. For iphone apps. For websites. For how to set the clock on my microwave. Okay, I haven’t got a clue about the last one. But I do … Continue reading

Posted in IDEAS, Marketing, Tech | Tagged , , | Leave a comment