This is a newsletter I concepted and designed for Twinlab while I worked in their marketing department. They never ended up going with a newsletter, but either way I’m still proud of this one, especially since I’m not a designer and did the whole thing in Photoshop from top to bottom.
The colors look really saturated after uploading for some reason.
The idea was to promote the brand, and as with any successful newsletter, I really wanted it to have value in itself. I felt that a Trainer Tip from Twinlab athlete Tim Taylor would be a good way to accomplish that, plus an Exercise of the Month feature that would encourage readers to try a new exercise each month. The three stories at the top are obviously a little heavy on cycling, although to be honest that’s really all we had going for us at the time. I wrote all three of those stories too.