Stella Artois’ Cool New iPhone App

STELLA ARTOIS HAS ONE-UPPED WEB-SAVY RIVALS GUINNESS AND BECKS BY UNVEILING ITS FIRST AUGMENTED REALITY IPHONE APPLICATION.

By Dean Stattmann

It’s the ultimate head-up display.

When you open the app, the screen is instantly populated by call-outs guiding you to the nearest drinking establishment where the Belgian brew is served. Unlike similar apps, this one is cool because it recruits the iPhone’s camera, creating an experience that can only be described as the best beer goggles ever.

Once you’ve arrived at your beerstination, you can rate the bar, share it with your friends and even call a taxi when it’s time to leave. All without leaving the app.

Graphic by Dean Stattmann

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